Learning How To Sell A Website

By Edward Jackson


It is truly an exciting endeavor when it comes time to unveil a work that has been in progress for what seems like an eternity. Even though there are unanswered questions that may be resident in the back of one's mind when the time comes to sell a website, hope takes the driver's seat. It may have seemed like a dream deferred, but the promise of cashing in on long awaited profits erases the pain. But first thing is first, one needs to know how to prepare to make the sale.

One important step is to examine the site's worth. It is worth whatever someone is willing to pay for it. Sometimes, it may be difficult to come up with a price. An individual needs to know what price they would be happy to receive, as well as numbers. Other things to consider are the competition, costs, labour to manage the site, how quickly the business grows, potential, and basically, supply and demand.

Some suggest that when selling a business, one needs to look at the profit, and then multiply it by ten. Or, some say look at the revenue from last year and multiply it by two. Whatever the case may be, this is just a start.

Picking the right buyer is so very important. No one wants to sell their dream to someone who does not know how to manage the site or does not have the passion necessary to make the owner's dream come true.

When preparing to sell a site, as much information has to be given to the potential new owner(s). Most buyers usually want to see some type of raw statistics, and if they don't, they probably don't know that they are doing. Figures should include the number of visits the website usually generates, growth rates, the origin of visitors, keyword site popularity, and the site's PageRank.

One great way to find buyers is to email some type of sales pitch newsletter. It should describe the site that is being sold, the reason why the site is being sold, and the great potential the site has to offer the new owner. Things such as history, advertising dollars received, and audience is always good information to unveil to a buyer. One's site should reflect an individual's character and spirit.

It is always a good idea to start locally first when looking for a potential buyer. Most of the time, locals have more of a feel to what is trying to be accomplished. They know the type of audience that they are trying to reach and is more likely to understand the potential of the business.

Soon, when the individual comes across an interested party, they need to be aware of the state of urgency that both a buyer and a seller can present. Power usually rests in the hand of the individual who is not in a desperate state. Regardless of the situation, an individual must make sure they are happy with the terms before sealing the deal.




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