Selling websites has become a very common business today with people making thousands of dollars in sales. There are many reasons that may prompt one to sell a website, but that is not a problem because buyers never as such kinds of questions. Many companies such as eBay and Flippa have come up with platforms that allow owners of websites to sell in an easier and convenient way. This article will provide some basic information on how this process should work.
Preparation is the first step in the selling process. One must be fully prepared and organized before they can sell. Buyers are more willing to pay if they are provided with enough information by the seller. The information needs to be appropriate and detailed and must of course be presented with confidence. Otherwise it is easy to lose a buyer or end up selling at a lower price than the site should.
There are two important pieces of information that a seller must be aware of when putting their site up for sell. These two are traffic and revenue. Traffic refers to how many people visit the site every day. The industry standard for monitoring and analyzing these statistics is Google Analytics. Google Analytics allows the seller to provide the buyer with traffic information, which is very crucial. This app can be installed on websites by the owner at any time.
According to experts, websites should be installed with Google Analytics the time they are being launched. That way, the application can capture all statistical information from the beginning. Data about various aspects such as traffic can then be availed to the buyer easily. Changes in the flow of traffic can also be tracked over time. One year is the recommendable period Google Analytics data should be collected.
Revenue is another aspect that plays a big role in selling of websites. All revenues and expenses incurred on the site must be maintained in accurate records. Buyers consider net annual profits in valuing websites. The only way to convey the value of websites is by looking at the financial records maintained over a given period. Financial records should be accurate and provable.
Valuation is another important aspect of this business. It is good to know how much the website is likely to fetch on average when it is placed up for sale. Usually, the annual income generated by the site is multiplied by a factor of between one and three. However, this is not always the case because there are some sites that have sold much less below this range, while other have sold at much higher prices.
Variance in the application of the multiplication factor is determined by such factors such as stability of the business one is operating. Sustainability and uniqueness of the business idea also play a major role. The best way to do a valuation on a site is to list it up and let market factors decide.
Buyers usually have several payment options they can pay the seller through. Buyers are required by auction platforms to make payments first before receiving the goods. After that, the seller can then make the transfer of the components of the site. A few days are needed for funds to clear up into the account.
Preparation is the first step in the selling process. One must be fully prepared and organized before they can sell. Buyers are more willing to pay if they are provided with enough information by the seller. The information needs to be appropriate and detailed and must of course be presented with confidence. Otherwise it is easy to lose a buyer or end up selling at a lower price than the site should.
There are two important pieces of information that a seller must be aware of when putting their site up for sell. These two are traffic and revenue. Traffic refers to how many people visit the site every day. The industry standard for monitoring and analyzing these statistics is Google Analytics. Google Analytics allows the seller to provide the buyer with traffic information, which is very crucial. This app can be installed on websites by the owner at any time.
According to experts, websites should be installed with Google Analytics the time they are being launched. That way, the application can capture all statistical information from the beginning. Data about various aspects such as traffic can then be availed to the buyer easily. Changes in the flow of traffic can also be tracked over time. One year is the recommendable period Google Analytics data should be collected.
Revenue is another aspect that plays a big role in selling of websites. All revenues and expenses incurred on the site must be maintained in accurate records. Buyers consider net annual profits in valuing websites. The only way to convey the value of websites is by looking at the financial records maintained over a given period. Financial records should be accurate and provable.
Valuation is another important aspect of this business. It is good to know how much the website is likely to fetch on average when it is placed up for sale. Usually, the annual income generated by the site is multiplied by a factor of between one and three. However, this is not always the case because there are some sites that have sold much less below this range, while other have sold at much higher prices.
Variance in the application of the multiplication factor is determined by such factors such as stability of the business one is operating. Sustainability and uniqueness of the business idea also play a major role. The best way to do a valuation on a site is to list it up and let market factors decide.
Buyers usually have several payment options they can pay the seller through. Buyers are required by auction platforms to make payments first before receiving the goods. After that, the seller can then make the transfer of the components of the site. A few days are needed for funds to clear up into the account.
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