Everyone knows about Amazon and the fact that it is, first and foremost, an online marketplace. The well-known seller of various pieces of merchandise, the popular Kindle models included, will seemingly take its shot at becoming a name within brick-and-mortar retail as well. It's a lofty endeavor, as I am sure Bobby Jain Credit Suisse will be able to attest to. With that said, it's an intriguing business move that, in my view, deserves a tremendous amount of attention.
Amazon made the announcement that it will start to bring "pop-up" store locations to cities in the California area. For those who'd like more details, these stores will be, more or less, the same as kiosks which will be able to present items like the popular Kindle Fire. However, consumers who take notice of these stores will actually be able to purchase these items right then and there. It's a strong opportunity, not only for consumers but for Amazon as a whole.
According to a few other stories, the first kiosk of this kind will spring up in Westfield San Francisco Centre, which is a tremendous mall. I believe that this is a smart move, on Amazon's part, because it will allow the well-known retail chain to determine whether or not a move like this will be able to sustain itself. One can consider the mall a type of proving ground. Regardless, once this kiosk sprouts, I am sure that Amazon will be focused on how much attention it will garner, whether purchases are made or not.
Who's to say that this idea cannot become popular to the point where other parts of the world might benefit? Bobby Jain Credit Suisse can agree with the fact that Amazon is a well-known name in the online world, retail in particular. There is a strong user base to be had and most members within said user base have, most likely, imagined what a traditional Amazon store could become. Yes, an idea like this may be unconventional, but it's a step that financial authorities such as Robert Jain can observe.
Will a process like this help or harm Amazon in the long term? It's hard to say, especially when you consider that this idea has not even come to fruition yet. Nonetheless, I believe that Amazon will be able to bring a level of success to a more conventional retail front; whether or not this will match up to its success online remains to be seen. Nonetheless, it's a strong topic to stay focused on, whether you are a frequent buyer of Amazon products or not.
Amazon made the announcement that it will start to bring "pop-up" store locations to cities in the California area. For those who'd like more details, these stores will be, more or less, the same as kiosks which will be able to present items like the popular Kindle Fire. However, consumers who take notice of these stores will actually be able to purchase these items right then and there. It's a strong opportunity, not only for consumers but for Amazon as a whole.
According to a few other stories, the first kiosk of this kind will spring up in Westfield San Francisco Centre, which is a tremendous mall. I believe that this is a smart move, on Amazon's part, because it will allow the well-known retail chain to determine whether or not a move like this will be able to sustain itself. One can consider the mall a type of proving ground. Regardless, once this kiosk sprouts, I am sure that Amazon will be focused on how much attention it will garner, whether purchases are made or not.
Who's to say that this idea cannot become popular to the point where other parts of the world might benefit? Bobby Jain Credit Suisse can agree with the fact that Amazon is a well-known name in the online world, retail in particular. There is a strong user base to be had and most members within said user base have, most likely, imagined what a traditional Amazon store could become. Yes, an idea like this may be unconventional, but it's a step that financial authorities such as Robert Jain can observe.
Will a process like this help or harm Amazon in the long term? It's hard to say, especially when you consider that this idea has not even come to fruition yet. Nonetheless, I believe that Amazon will be able to bring a level of success to a more conventional retail front; whether or not this will match up to its success online remains to be seen. Nonetheless, it's a strong topic to stay focused on, whether you are a frequent buyer of Amazon products or not.
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