Saturday, August 9, 2014

What To Consider When Doing Facebook Advertising

By Armando Rodriguez

The biggest social media platform available today is FaceBook. The 1.32 billion users make FaceBook a gold mine for any firm that may wish to advertise its services or goods on the site. This is a number that print or any other marketing medium cannot compete with. Below are just a few things that you must consider when doing FaceBook advertising.

The most important thing to consider is your target demographic. You find that FaceBook has users as young as 13 years old. This means that an advertising campaign target at the youth will not work with this age demographic. Having this in mind will help you when it comes to coining an advertising strategy that will work well for you.

FaceBook offers promoted ads, these costs vary between 5$ and 200$ per day. The different budgets vary with the number of ad or page views you will get at the end of the day. Considering this, you shall be able to come up with a budget that successfully offers you the targeted ad and pages views and thus the success of your advertising campaign.

When choosing to advertise on FaceBook, you must first define your intended outcome. You may need to find out whether you want to drive traffic to your website or if you simply want get more page likes or if you are simply looking to get the word out. All these options might require different marketing approaches. Having this in mind will enable you to decide which option might work well for the intended outcome.

It is also best to put in consideration the time you would like the advertisement to operate for. As earlier mentioned, facebook offers many ad options. Thinking about this will allow you to budget well for the advertising campaign and will also subsequently affect the prosperity of your campaign. You discover that advertisements running for extended periods usually tend to be very effective.

Different parts of the world have different social media policies. It would be well to consider the geo-location that you intend the ad to run in. Running an ad intended for the United States in a location such as China or Africa will be counter productive to you advertising purpose. You should choose a location that is within your area, unless your intended purpose of advertising is worldwide exposure.

There are different groups on FaceBook. Each group is dedicated to specific topics and subjects. You should consider the number of groups available for the service whatever you plan to advertise. For instance, you find that groups related to weight loss and affiliate marketing are more than others groups. If you are planning to advertise a service that no one else offers, a targeted keyword group is an effective cheap way to advertise.

The nature of the ad you need to run can also be important. You might find that some exact key phrases may attract page views and likes than the others. If offering something for example weight reduction, it might be well to develop an advertisement that effectively conveys to a person who expects to slim down. This should help you greatly in coining an advertisement that will work nicely.

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